Solange For #MyCalvins Ad Campaign Concept; Curates A Group Of Singers & Songwriters

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U.S.A. — Iconic American brand Calvin Klein tapped R&B / Soul singer Solange for its latest #MyCalvins campaign concept.

The all-American brand resurrected its ‘80smy Calvins” tagline a couple of years ago as a hashtag. This season, the brand seems to be striving for a more personal feel, calling its new underwear and jeans campaign: “Our Family. #MyCalvins.”

For the new concept’s debut, Solange “curated” a group singers and songwriters including R&B up-and-comer Kelela, producer and Blood Orange singer Dev Hynes, Caroline Polachek (formerly of Chairlift) and Adam Bainbridge of Kindness.

The ad was photographed by famed photographer Willy Vanderperre.

Photos Credit: Willy Vanderperre

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.