Holiday 2017 Campaign: Nicki Minaj For H&M

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SWEDEN — Female rapper Nicki Minaj fronts H & M Hennes & Mauritz AB (H&M) Holiday 2017 campaign. The ad was shot in Scotland.

The Swedish fast fashion clothing company hasn’t reveals any additional details. The image shows Minaj on a carousel swing set wearing a voluminous dress and a top embellished with shimmering details.

Earlier this year, DM Fashion Book announced that the Queens, NY -native signed to Wilhelmina’s celebrity division (see it here).

Minaj is no stranger to fashion. She was once the face of luxury house Roberto Cavalli, and has been shot by iconic fashion photographers including Mario Testino, Inez van Lamsweerde and Vinoodh Matadin. By joining Wilhelmina she opens up the door for even bigger opportunities.

This past September, the multi-platinum selling female rapper collaborated with M.A.C. Cosmetics on a line of nude lipsticks, called “Nicki Nudes” (see it here).

Photos Credit: Courtesy of H&M

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.