Sneaker News: Lil Yachty Inks Partnership With Reebok

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BOSTON —  Music artist Lil Yachty is the newest member of the Reebok family. This cool kid is a marketing genius!

This past September, Yachty presented The Lil Yachty Collection By Nautica Holiday 2017 during New York Fashion Week (see it here). He also fronted the Nautica for Urban Outfitter campaign (see it here) and was named a Creative Designer at Nautica (see it here). The superstar talent was also featured in a Spite commercial with LeBron JamesTarget commercial and starred in the Jeremy Scott x Ugg campaign (see it here),

The 20-year-old Atlanta – native could now add “footwear” to his forever growing resume. He just inked a partnership with the Boston-based footwear/sportswear giant. He joins the likes of Future, Teyana Taylor, Rae Sremmurd and Gucci Mane.

Announcing the news of his Reebok partnership via Instagram, Yachty posted the above photo of himself wearing a brand new pair of Reebok’s Workout sneaker. Writing in the photo’s caption, “New addition to Team @reebok ? Thank You Reebok, For This Opportunity. I’m More Than Appreciative.. #Family.

As part of the new partnership, Yachty will appear in multiple global campaign ads supporting the Reebok Workout sneaker. He will also partake in all events surrounding the Reebok brand and its silhouettes.

With no plans of a footwear collaboration announced, time will tell whether or not Reebok and Yachty release a collaborative silhouette.

Stay tuned to DM Fashion Book for me details!

Photos Credit: Lil Yachty’s Instagram

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.