Balenciaga Appoints Vira Capeci To Lead Its North American Market

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Balenciaga Fall 2017 Menswear.

French luxury fashion house Balenciaga, founded by Cristóbal Balenciaga, just appointed Vira Capeci to lead its North American Market.

This is shocking, but a spectacular move because Capeci spent her entire career with  LVMH MoĂ«t Hennessy Louis Vuitton SE, better known as LVMH — first in charge of the U.S. market for Givenchy (eight years) and then for CĂ©line (nine years). Balenciaga is owned by LVMH‘s arch-rival Kering. The executive will start her new position effective October 1.

Capeci is succeeding Luca Voarino and will report to Balenciaga CEO, CĂ©dric Charbit. “Vira’s extensive luxury experience will support the growth and retail development of Balenciaga in the Americasm” the company said in a statement.

Balenciaga has been experiencing an all-out revolution since hiring Vetements founder Demna Gvasalia as its creative director in October 2015 (see it here). Under his tenure, the brand has made a radical design shift with a bold reinvention of its look.

This revolution has also sparked a management reshuffling, starting with a new CEO, CĂ©dric Charbit, in October 2016 and a number of other key appointments in April.

Daphne Cousineau was named president of Europe. Laura du Rusquec was appointed Director of Strategic Projects, Caroline Bonnet-Maes took over as Human Resources Director, while Alexie de Courcel became global merchandising director for all product categories.

Balenciaga Fall 2017 Ready To Wear.

Photos Credit: Courtesy

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.