Jason Wu Is Launching Lifestyle Products At New York Fashion Week

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Taiwanese -born Canadian fashion designer Jason Wu is expanding his line into the lifestyle sector, with a special display at Cadillac House during New York Fashion Week.

On September 12th, the New York-based designer will launch a line of lifestyle items such as notebooks, branded Sharpies, phone chargers and headphones. The line will be available at Manhattan’s Cadillac House gallery for two weeks, during which time the designer will also host special events.

In the future, the designer hopes to distribute the collection in stores such as Nordstrom and Bergdorf Goodman.

The foray into lifestyle products comes on the heels of the designer’s first fragrance launch and the debut of his more affordably priced sister label Grey Jason Wu (see it here). This all will make Wu‘s label more accessible to a wider market.

Photos Credit: Umberto Fratini / indigital.tv

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.