Rihanna’s Fenty Beauty Launches September 8th

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Last year, DM Fashion Book reported that “international popstar Rihanna keeps expanding her forever growing empire. Her lifestyle brand just got bigger, in fact, $10 million bigger, via a makeup line called Fenty Beauty. Yes, the deal is worth millions. LVMH may have spent as much as $10 million for this deal.” You could read our original story here!

This past June, we reported that Fenty Beauty by Rihanna arrives this fall. The website and Instagram page debuted earlier this summer. The brand’s tagline is “The New Generation of Beauty.”

The highly anticipated makeup line, Fenty Beauty will officially launch worldwide on September 8th at Harvey Nichols and Sephora.

The singer and Sephora took to Instagram to tease the campaign.

The main video stars a diverse roster of models including Halima Aden, Slick Woods and Duckie Thot strutting around the streets of New York in the makeup line’s shimmering skin shades and tinted lip glazes.

You don't all have to be all the same, all the time. Coming soon. #fentybeauty by @badgalriri. #shadenames @camila_costa

A post shared by Fenty Beauty By Rihanna (@fentybeauty) on

UNICORN. CONFETTI. Coming soon. 9.8.17 @fentybeauty by @badgalriri

A post shared by Sephora (@sephora) on

This is @fentybeauty. Head in-store @Sephora to get an exclusive behind-the scenes look! #FENTYBEAUTY

A post shared by Sephora (@sephora) on

Photos Credit: Instagram

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.