G-Star’s Fall 2017 Campaign Shows A Lot Of Diversity And Style

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Last year, DM Fashion Book reported that Pharrell Williams was a new co-owner of G-Star Raw (see it here), he hosted a cocktail party in celebration of the 5th Avenue store grand opening (see it here) and in the beginning of this year, he came up with 25 prints for his first collection, called G-Star Elwood X25 and consists of men’s and women’s Elwood jeans in 25 different prints (see it here).

The G-Star Raw co-owner and head of imagination released the brand’s Fall 2017 campaign, featuring himself posing alongside a diverse group of models that includes Adwoa Aboah, Jean Campbell and Lennon Gallagher.

“For this campaign, we specifically chose outspoken individuals with their own sense of style. The energy that happened when this talented group of people came together was beautiful, what set them apart actually brought them together,” Williams said.

The campaign was art directed by Ronnie Cooke Newhouse of House + Holme and photographed by Collier Schorr. The campaign shows Aboah, model, mental health advocate and founder of Gurls Talk, alongside her younger sister, Kesewa; fellow models Campbell, India Graham and Brooke Perry; Scottish actor and model Connor Newall, and Gallagher, model and son of Oasis frontman Liam Gallagher. The campaign was shot in New York.

All of the models in the campaign are wearing the G-Star Elwood.

“Being in a campaign that brought together people from different backgrounds with diverse looks and let them be themselves in a classic piece of clothing really appealed to me,” Aboah said. “Also, the message of the campaign — to be comfortable with yourself and tolerant of those around you — resonated with me. It’s a positive starting point for a conversation about accepting yourself and others.”

The campaign also previews G-Star’s latest product innovations: EarthColors, new and all-natural dyes applied to the Elwood design, and the second series of G-Star Elwood X25, curated by Williams and expected to be released later this year.

The campaign launches Sept. 1 and will run across print, online and outdoor. It will appear in the October issues of Vogue, W Magazine, GQ, i-D, Dazed, Hypebeast and Highsnobiety.

Photos Credit: Collier Schorr

Additional Reporting via WWD

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.