Lil Yachty Stars In The Jeremy Scott x Ugg Ad Campaign

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Rapper Lil Yachty, who celebrates his 20 birthday today (August 23), continues to build his empire. Previously, the Atlanta-native fronted the Nautica for Urban Outfitter campaign (see it here), was recently named a Creative Designer at Nautica (see it here), was featured in a Spite commercial with LeBron James and a Target commercial.

Now Yachty stars in the Jeremy Scott x Ugg ad campaign alongside Jasmine Sanders and the designer himself. Photographer Marcus Mam shot the ad in Los Angeles. Oscar-nominated costume designer Arianne Phillips styled the campaign.

The limited-edition collection pays homage to California‚Äôs spirit and Los Angeles‚Äô pop-culture over the ages‚ÄĒstyles include the Classic Short Jewel boot featuring Ugg-heritage materials with Scott‚Äôs signature flair, the¬†Classic Short Crystal Flames and Classic Short Flames, the first featuring Scott‚Äôs signature use of flames in fiery red and yellow Swarovski crystals and the latter with an embroidered applique on a soft suede canvas.

In the ad, Yachty, Sanders and Scott style in custom looks by the designer¬†that complement the footwear styles featured in the images.¬†‚ÄúI absolutely love Jeremy Scott,‚ÄĚ said Sanders. ‚ÄúTo be able to work with him and rock these cool UGG Classic boots and fun outfits is very exciting!‚ÄĚ ¬†Yachty had this to say about working with the brand: ‚ÄúUGG is a part of my everyday life‚ÄĚ. ‚ÄúSo it was dope to be able to partner up with the brand because I use the brand.‚ÄĚ

The collection, which features UGG footwear styles for men, women, kids and babies, will be available in an exclusive distribution worldwide with prices ranging from $90 to $1,195.

Photos Credit: Marcus Mam

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.