Adidas Originals By Alexander Wang Season 2 Arrives This Weekend

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Last fall 2016, fashion designer Alexander Wang showed his debut collaborative collection with adidas Originals during New York Fashion Week.

Adidas Originals by Alexander Wang Season 2 will launch in New York this Saturday (July 29) and globally August 5.

Ever unconventional, Adidas Originals and Wang return to disrupt fashion’s status quo, reinventing design, communication and retail,” according to a release from Adidas issued this morning, which also contained a short film directed by Ryan Staake to tease the collection.

In the film, two bike messengers plaster some posters around town, pedal their way to a rave, dressed in the unisex collection. They party all night and one of them passes out in a bed.

Part of the launch is a wilding posting campaign featuring a phone number — (917) 512-7715 — which customers in New York City can text after 12 p.m. on July 29 to engage with a chatbot and purchase merchandise through product code information printed on the postings. Consumers can follow @AlexanderwangNY and @Adidasoriginals for more information about deliveries, drops and retail locations.

Photos Credit: Devin Yalkin

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.