Fall 2017 Ads: Michael Kors, Jimmy Choo Shot Latest Campaigns In London
American luxury fashion company Michael Kors and British high fashion house Jimmy Choo‘s Fall 2017 ad campaigns were inspired by London.
Kors ads feature British model Edie Campbell sitting in the back seat or a vintage car, shot by photographer Mario Testino. The clothes on display in the advertisement consists of gold sequined dresses and fur-trimmed coats. The brand’s new Bancroft bag is also shown in the campaign. Inspired by vintage luggage, the bag has been reworked into a lighter structure.
“This season, I was intrigued by the idea of strength and sensuality,” said the designer.
“There are women who have been wearing our clothes for more than 20 years, and hopefully, these new styles will become something that you grab onto and wear all the time,” said Kors.
For the Michael Michael Kors campaign, the designer continued to work with models Taylor Hill and Romee Strijd. The Dutch model Wouter Peelen appears in the brand’s men’s campaign.
The ads will break in the fall issues of titles such as Vogue, Harper’s Bazaar, Le Figaro and In Style. They will also be featured on the brand’s digital channels.
Jimmy Choo‘s latest ad features the streets of London and the city’s traditional Victorian houses as its backdrop. The Theo Wenner shot campaign feature models Kati Nescher and Xavier Buestel walking around the British capital. They are wearing minimal tailored outfits that put the focus on the label’s fall 2018 footwear collection, which features jewel-toned boots and pumps for women and sporty sneakers and lace-up boots for men.
Sandra Choi, the brand’s creative director, said she wanted to identify the elements the brand is best known for with the new campaign.
“This season is a particularly pure expression of Jimmy Choo. We’ve focused on the codes that define us and uncovered the building blocks of the brand: The confidence, the sexiness, the playfulness and the glamour,” she said.
The campaign will break in the latest issue of the biannual title Love, which drops later this month. It will also feature in the September issues of a range of titles, including the British and American editions of Vogue.
Michael Michael Kors
Photos Credits: Michaels Kors via Mario Testino | Jimmy Choo via Theo Wenner
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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email email@example.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.