It Is Being Reported That There Is A Vetements x Tommy Hilfiger Collaboration In The Works

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Above image: A hoodie from the Vetements x Tommy Hilfiger collaboration.

Another day, another rumor in the fashion industry!

This go ’round, it is being reported that Demma Gvasalia‘s Vetements has a collaboration with iconic American brand Tommy Hilfiger in the works.

We first spotted the news over at creditable fashion industry page @Supreme Leaks News.

Gvasalia, who founded the his French  label Vetements in 2009, collaborated with Champion, Canada Goose, Reebok, Manolo Blahnik, Juicy Couture  and Comme des Garçons in the past.

Stay tuned to DM Fashion Book as this story develops!

UPDATE!!!!

The Vetements x Tommy Hilfiger unisex collaboration will be distributed to Vetements‘ accounts in February.

In a telephone interview this past Sunday, Tommy Hilfiger told WWD that he met Vetements chief executive officer Guram Gvasalia about six to nine months ago, and two months ago Gvasalia called him and said they’d like to do a collaboration.

“I was very excited. What they’ve done is quite genius. They have their own rule book. They do what they want and do it when and how they want,” said Hilfiger.

According to WWD, “The spring Vetements x Tommy Hilfiger collaboration will be distributed to Vetements’ account roster in February, including such stores as Barneys New York, Harrods and Colette, said Hilfiger. The collection will include unisex items such as hoodies, with a flag and crest, short-sleeve T-shirts, beanies and socks. The T-shirts, for example, will have a Vetements logo on the back and a Tommy Hilfiger logo on the front.”

“It’s luxe streetwear. Nobody does it better than these guys,” said Hilfiger. He said the hoodies are oversized, which is Vetements’ trademark. The color range consists of gray heather, navy, red and fuchsia.

The oversized raglan-sleeve hoodie will retail for $1,119.60, the double-sleeve hoodie for $971, socks will be $102.80, the cap will be $285.60 and the long-sleeve T-shirt is $719.70. The prices are converted at current exchange.”

He noted that the collaboration is for one season, but said, “Who knows what might happen in the future?”

The designer is upbeat about the prospects. “We agreed to it because we think it’s such a cool brand and think it will be an incredible collaboration,” he said.

“The fact that a disruptive designer like Demna [Gvasalia] would want to do something with our brand is a tremendous compliment,” he said. Hilfiger said he also loved the idea that Vetements decided to photograph real people on the streets of Zurich for its look book.

Photos Credit: Courtesy

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.