Nina-Maria Nitsche Named Brioni’s Creative Director; Is Justin O’Shea’s Successor

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Luxury houses are still playing musical chairs in 2017!

Last year, DM Fashion Book exclusively reported that creative director Justin O’Shea exited the Kering-owned brand Brioni, after taking helm at the house six months prior (see it here). He succeeded Brendan Mullane, who stepped down after 3 1/2 year.

Like I said here, “O’shea becoming creative director of the brand was shocking. I don’t even know why O’Shea was appointed creative director of the Italian menswear brand. Previously, he had no former training or experience as a designer.  He had previously held the role of global fashion director at Munich-based luxury e-tailer MyTheresa.”

Brioni, the Italian men’s wear brand, known for its C-suite client base and sky-high price tags recently announced a new creative director, Nina-Maria Nitsche, after eight months without a designer at the helm.

A statement from the Roman tailoring label on Thursday confirmed the hiring of Ms. Nitsche, effective immediately. She will be the brand’s first female creative director.

The new Brioni chief executive, Fabrizio Malverdi, who arrived in April to replace the outgoing Gianluca Flore, said that he was delighted to welcome Ms. Nitsche to the house.

“Ever since meeting her in 1996, I have been impressed by her creative approach,” Mr. Malverdi said. “Her point of view will allow the brand’s core values to prosper and yet inject a contemporary dialogue that will enable Brioni to evolve into the future.”

François-Henri Pinault, the chief executive of the Kering group, which acquired Brioni in 2012, noted that Ms. Nitsche “had a very accurate understanding of the Brioni man.”

Photos Credit: Marcus Tondo /

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.