Sophia Webster & Puma Are Collaborating On A Footwear Collection

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British accessories designer Sophia Webster and German multinational company, Puma are collaborating on a footwear collection, which will drop in stores globally this fall.

It’s reported that the collection will draw inspiration from dance, a longtime hobby of Webster’s.

“Second only to my love of design is my love of dance and the opportunity to collaborate with Puma enabled me to bring these two passions together,” said the designer.

The designer said she was drawn to the partnership because it offered her the opportunity to experiment with a new range of fabrics and techniques. “It’s been an exciting process tapping into the expertise of Puma’s sportswear technicians and its specialist performance fabrics, allowing me to bring my design aesthetic to the active Millennial world.”

The range will exclusively launch on Webster’s e-commerce store on Sept. 5. It will be distributed globally across Puma stores as of Sept. 9. Puma and Webster declined to offer up details about the shoes.

Adam Petrick, Puma’s global director for brand and marketing, said the brand was drawn to Webster’s playful aesthetic and to the idea of refreshing signature brand styles.

“Puma has had a long history of partnering with world-renowned creatives to bring new life and depth to its Sportstyle product offerings. This collection definitely continues in that tradition and puts a playful spin on our iconic products,” said Petrick.

Photos Credit: Hazlett-Beard

Source: WWD

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.