Rae Sremmurd Inks Reebok Deal; Are The Newest Faces Of The Classic Leather Campaign

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Last summer, DM Fashion Book reported that Swae Lee and Slim Jxmmi of Rae Sremmurd were the faces of of Puma’s Fall 2016 Campaign (see it here). The full advertisement was was released here.

A year later, we could confirm that Reebok Classic announced that the rap group are the brand’s newest faces of their Classic Leather campaign for the iconic Classic Leather sneaker. They will join the likes of Teyana Taylor (see it here) Future (see it here), and Kendrick Lamar (see it here), who have all worked with Reebok.

The chart-topping music artists will support the Reebok brand in sharing its message of self-expression.

Launching this month, the Classic Leather campaign will feature photography of all the various iterations of trendsetters and style pioneers that wear the Classic Leather across print, digital and online. Reebok will also launch a truck activation that mimics the Classic Leather’s iconic look.

The Classic Leather Truck will serve as a destination where sneakerheads can learn the history of the timeless silhouette. The Classic Leather truck will host a “block party” style-event complete with shoe customization, shoe cleaning stations, giveaways and a VIP lounge. On Saturday, June 3, and Sunday, June 4, from 11:30 a.m. to 7 p.m., the Classic Leather Truck will make a stop in Williamsburg, Brooklyn at North 9th Street between Berry St. and Bedford Ave. for consumers to check out.

Todd Krinsky, General Manager of Reebok Classic said: “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about. Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”

The brothers said in a joint statement: “When we were starting out, we had all these wild house parties in Tupelo, Mississippi. It was all about creating a community for different kinds of people to come together and just have fun. The Classic Leather is all about defying classification – anyone can wear it, wherever you’re from, whatever your situation is.”

Photos Credit: Courtesy

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.