Designer Azzedine Alaïa Set To Open His First London Flagship

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Azzedine Alaïa RTW Spring 2017

Tunisian-born couturier and shoe designer Azzedine Alaïa is set to open his first London flagship at 139 New Bond Street, which is not too far from Belstaff, Delvaux and Ermenegildo Zegna. The store, which is the former home of the vintage jeweler S.J. Phillips, will span 6,000 square feet over three floors.

Alaïa, is owned by Compagnie Financière Richemont. The new Chloé store is set to open at 143 New Bond Street later this summer and is also owned by Compagnie Financière Richemont.

The building is owned by Trophaeum, the property owner and developer that’s been taking over nearby Albemarle Street, and other parts of Mayfair, with luxury labels, flagship stores and restaurants, including Amanda Wakeley, Aquazzura and Alexander Wang.

Trophaeum has also recently signed with Thom Browne, Moncler and Casadei for stores in Mayfair. Casadei opened last November.

In London, Alaïa is sold at Dover Street Market, Harrods, Harvey Nichols and Selfridges. Outside of LondonAlaïa has two stand-alone stores in Paris, and is stocked at a variety of retailers including Galeries Lafayette in Paris and 10 Corso Como in Milan.

Azzedine Alaïa RTW Spring 2017


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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.