Beauty News: Fenty Beauty By Rihanna Arrives This Fall

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Last year, DM Fashion Book reported that “international popstar Rihanna keeps expanding her forever growing empire. Her lifestyle brand just got bigger, in fact, $10 million bigger, via a makeup line called Fenty Beauty. Yes, the deal is worth millions. LVMH may have spent as much as $10 million for this deal.” You could read our original story here!

According to WWD, “The Kendo division of LVMH Moët Hennesy Louis Vuitton has landed a deal with Rihanna, one of the hottest-selling celebrities in the world of licensing, to do a complete makeup collection.”

We now have an update! Fenty Beauty by Rihanna arrives this fall.

The website and Instagram page just debuted—and Rihanna posted the official logo and expected release date on her Instagram and Twitter accounts. The brand’s tagline is “The New Generation of Beauty.”

On the Fenty Beauty website, you can join an email list for news of product launches and releases. The site also has links to the brand’s Youtube, Instagram, Twitter, Snapchat, and Facebook accounts.

Stay tuned as this story develops!

Riri previously has collaborated in 2013 with MAC Cosmetics, she represented Viva Glam lipstick in 2014 to raise funds for AIDS research, produced seven fragrances for Parlux Ltd., and founded a beauty and stylist agency called Fr8me with managing partner Benoit Demouy, formerly of the agency Tracey Mattingly.

Photos Credit: Rihanna’s Instagram 


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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.