Chopard Taps Rihanna For Jewelry Collaboration

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Mega popstar and fashion designer Rihanna has been tapped by Chopard to collaborate on a high jewelry collection codesigned with Chopard copresident and creative director Caroline Scheufele.

The Bajan beauty and Swiss jeweler collaboration, entitled “Rihanna Loves Chopard” is set to debut at the Cannes Film Festival.

According to WWD, “The collection consists of one-of-a-kind creations inspired by the singer’s island roots mixing nods to the lush gardens of Barbados with the electricity of Carnival, as well as new takes on house icons.”

A nine-piece fine jewelry capsule also codesigned by the singer, and limited to 2,000 per design, will enter Chopard boutiques internationally in June. Offering a more minimalist, graphic direction, the line will be available for pre-order in Chopard boutiques and on the brand’s web site.”

An advertising campaign showing the “Diamonds” star in creations from the fine jewelry line will launch in a range of luxury U.S. titles this month before rolling out internationally.”

Crafted from ethical 18-karat Fairmined-certified rose gold, the line reinterprets Chopard’s signature Ice Cube shape, and features ceramic — a first for Chopard — in a shade of jungle green personally picked by the star. The gold cubes are available in frosty polished or diamond-set versions.”

“Rihanna and I collaborated closely on the collections, so you can feel her unstoppable energy, strong creativity and inherent sense of design in every piece,” Scheufele said. “With her unique style, she redefines the way people see and wear jewelry.”

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.