Fashion News: Uniqlo Partners With Fashion Designer J.W. Anderson

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Northern Irish designer Jonathan Anderson, who launched his eponymous London-based label in 2008 will team up with Japanese apparel giant Uniqlo. Jil Sander, Inès de la Fressange and Carine Roitfeld partner with Uniqlo in the past.

Anderson is also the creative director of Loewe.

“Collaborations are incredibly important in design,” said Anderson. “When I think of Uniqlo, I think of things that are perfectly made, that people have spent a lot of time considering; it’s a difficult job, and I think Uniqlo do it very well. Working with Uniqlo is probably the most incredible template of democracy in fashion, and it’s nice that my design can be accessible to anyone, on all different levels.”

Speaking to Business Of Fashion, John C. Jay, Fast Retailing‘s president of global creative, said of Anderson: “He is both a connoisseur of tradition and yet he defies tradition… The British tradition of dress — sweaters, trench coats — all of these things are very interesting to us, so how do we take that essential and give it a fresh spin? We need help with that, we need someone to develop it. And someone with his eye and his talent, it’s extraordinary.” Uniqlo may not consider itself a fashion brand, but designers like Andersonhelp us redefine what a basic is. Let’s rethink that. That’s why we need their talent,” continued Jay.

“Much of the clothing we wear today has a long history, and many styles originated from uniforms or work wear,” added Yuki Katsuta, senior vice president of Fast Retailing and head of research and design at Uniqlo. “The British Isles constitute a treasure house of such apparel, with duffle coats and fisherman’s sweaters being just two examples. In partnering with J.W. Anderson, one of Britain’s most innovative and creative brands, we will tap into traditions while pursuing progress in design and fabrics, to craft styles that are enduringly appealing.”

Photos Credit: Scott Trindle

Source: Business Of Fashion

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.