Barneys New York Appoints Matthew Mazzucca As New Creative Director

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This week, Barneys New York has promoted Matthew Mazzucca as its new creative director, replacing industry veteran Dennis Freedman, who left the company last month.

Mazzucca joined Freedman‘s team at the retailer in 2011 as director of design, before being promoted to VP of visuals.

In his new role, Mazzucca will oversee all creative direction and artistic initiatives, including the brand’s print campaigns and holiday programs. “Our client will always push us for more—more exclusives, more service, and more customization—and we love to give it to them,” he told The Window. “I think the future of Barneys means that we have to look at the fact that there is no such thing as a ‘99% individual,’ meaning that a narrow point of view will not connect with everyone we service. Our clients are much more sophisticated than that, and Barneys needs to dig even deeper to know who our customers are now and who our future customer will be.”

Photos Credit: Courtesy

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.