Nike’s New ‘Equality’ Campaign Starring LeBron James, Serena Williams, Kevin Durant, Alicia Keys & More

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LeBron James

Nike‘s will launch its new “Equality” campaign tonight Sunday (Feb. 12) during the 59th Annual Grammy Awards. The short film was directed by Beyoncé’s frequent video collaborator Melina Matsoukas and stars LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Gabby Douglas, Dalilah Muhammad, and Victor Cruz, with narration by Michael B. Jordan and Alicia Keys singing Sam Cooke‘s “A Change Is Gonna Come.”

The mega international sports brand is also releasing tee-shirts that read “Equality” across the chest, as well as a special Black History Month line of sneakers. According to Nike, “The BHM collection has historically provided financial support to Nike’s Ever Higher Fund, which was created to bring mentorship, sport, and all of its benefits to youth and their communities.” The sneaks and shirts will go on sale Thursday, February 16 at 10 a.m. EST.

Kevin Durant

Victor Cruz

Serena Williams

Michael B. Jordan

Alicia Keys

Gabby Douglas

Photos Credit: Courtesy

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.