Zac Posen Is Showing His 15th Anniversary Collection During NYFW, But Not On The Runway

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Zac Posen Spring 2017 Ready-To-Wear.

American fashion designer Zac Posen‘s namesake label is celebrating its 15th anniversary, and this season he’s showing a more intimate presentation of portraits instead of a runway show.

The location of Posen’s February 14 show is 13-17 Laight Street, the Tribeca studio he occupied for 13 years before moving his business to midtown.

The portraits which were lensed by Vanina Sorrenti, will feature the designer’s muses new and old—Jourdan Dunn and Lindsey Wixson included—wearing his Fall 2017 collection. “I’m marking a milestone,” Posen said in the midst of preparations for the photo shoot. “I wanted something that felt authentic and showcased the clothing in the best light.”

The new off-runway format may be something Posen sticks with for a few seasons. “When I started 15 years ago, there was a formula, almost like ‘fashion rules.’ But the industry is evolving. Designers have to work with the new environment, the new tools,” he explained. For his part, he’s convinced he can convey more emotion—not to mention more detail—in lasting photographs than he can in a fleeting 10-minute runway show. Sorrenti will shoot the portraits in Posen’s father’s Soho art studio, bringing his story full circle. “I haven’t shot there since my very first lookbook,” Posen said. “To me, it’s a sacred space, something to respect.”

In addition to his anniversary celebrations, a documentary about his life and career, House of Z, is being readied for release, and his first cookbook is due in the fall.

Zac Posen Spring 2017 Ready-To-Wear.

Zac Posen Spring 2017 Ready-To-Wear.

Photos Credit: Umberto Fratini / Indigital.tv

Source: Vogue

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.