Ivy Park’s Spring 2017 Ad Campaign Starring Beyoncé, Yara Shahidi, Sophie Koella & Selah Marley

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Beyoncé‘s Ivy Park releases its Spring 2017 Ad Campaign.

The brand’s new ad feature 16-year-old actress and activist Yara Shahidi, models Sophie Koella and Selah Marley (daughter of Lauryn Hill and grand-daughter of Bob Marley) and of course, the Queen herself.

Photographer Zoe Ghertner photographed the campaign.

The campaign features cutout bodysuits, lace-up sweatshirts, branded hoodies and garters worn by the cast, who were photographed in the settings they actually go to work out, according to a release.

Shahidi spoke about how being physically fit intersects with her activism in a Q&A released by the brand, saying “Karate influences activism in so many ways. Partly because it’s a self discipline and learning 1) how to humble yourself and 2) how to stay centered… When you’re centered, it’s easy to do all the other things you want to do.”

Other famous faces, including SZA and Beyoncé protégés Chloe and Halle Bailey of Chloe x Halle, join the Ivy Park crew in the campaign video and will be featured in new images to be released this March.

The line is available now at Topshop UK, Topshop International, Nordstrom, Zalando, Selfridges, JD Sports, Six:02, Hudson’s Bay, Zalora, Namshi, The Iconic, Myer, Gluestore, Carbon38, De Bijenkorf, Revolve and Lady Foot Locker. Prices range from $10-$75.

See all the images from the latest campaign below:

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.