Taylor Hill And Hailey Baldwin Are The New Faces Of L’Oréal Professionnel

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Taylor Hill for L’Oréal Professionnel.

Social models/Instagirls Taylor Hill and Hailey Baldwin are the new faces L’Oréal Professionnel (L’Oréal‘s upscale in-salon brand). In the past, both models have inked makeup-specific beauty contracts — with Lancôme and Model Co., but this marks their debut into the hair world.

They embody a new generation of women that is both addicted to fashion and ultra-connected, women who express their personality through hair color and style to transform themselves just like with make-up,” said Marion Brunet, L’Oréal Professionnel International General Manager, of the news via a statement. “L’Oréal Professionnel has both the ambition and strength to address these needs, thanks not only to its broad portfolio of innovative products and services but also its talented Hair Artists whom we work with worldwide.”

According to L’Oréal, Baldwin will serve as a “muse” for colorist Vanessa Bruno and will help to launch 24 new shades for the professional INOA hair-color line. Meanwhile, Hill will front the Série Expert hair-care range, as well as the Majirel Color Correction campaign.

Hailey Baldwin for L’Oréal Professionnel.

Watch the video below:

Photos Credit: Courtesy of L’Oréal Professionnel.

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.