Fashion

Proenza Schouler Is Leaving NYFW After The Fall 2017 Collection; Will Show In Paris

By Donovan | January 30, 2017 0 Comments

Proenza Schouler Spring 2017 Ready-To-Wear.

There will be another major departure from the New York Fashion Week calendar. Proenza Schouler’s founders and designers Jack McCollough and Lazaro Hernandez announced that the brand would break from the ready-to-wear calendar, starting with it Spring 2018 collection.

The brand will also move their show to Paris starting with the Spring/Summer 2018 collection, and they will show both Pre-Fall and Ready-To-Wear together during Haute Couture in July and January.

“Currently a large percentage of the brand’s sales are placed during the pre-collection market with the smaller balance going to the runway delivery, which, in truth, is the heart and soul of the Proenza Schouler brand,” read the press statement. The shift is meant to ensure that the runway collection will be the focus of the buys and will deliver to stores earlier allowing the collection to have a longer life at retail. The collection will now be delivered in monthly deliveries in key groups from the show.

Proenza Schouler is also preparing for the global launch of their first fragrance with L’Oréal Luxe in 2018. The fragrance launch along with the move to Paris is part of the label’s plan to grow its international presence.

The Fall/Winter 2017 show will take place in during New York Fashion Week on February 13^thas originally scheduled.

Rodarte recently announced similar plans to show during the couture schedule starting this July 2017, and will host an intimate presentation in Paris this season in departure from the New York Fashion Week Calendar. Other brands abandoning the NYFW calendar include Tommy Hilfiger, Rachel Comey, Rebecca Minkoff, Rachel Zoe, Hood by Air, and Opening Ceremony.