Gucci’s Pre-Fall 2017 Ad Campaign To Feature All-BLACK Models?

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Gucci‘s Alessandro Michele has definitely revamp the label and took it to new heights since taking the creative director role in January 2015 (see it here).

The Italian luxury house teased a series of videos on Instagram featuring only BLACK models auditioning for their Pre-Fall 2017 ad campaign.

The “auditions” videos were taken in London, and casting was done by Midland Agency, a progressive company that counts Hood By Air and Eckhaus Latta as clients.

Gucci kept mum on the specifics, but from the looks of the series of videos, this may very be a campaign that stars only BLACK models. 2014 and 2015 were years that the fashion industry fought for diversity and even though 2016 was a better year for diversity, the industry still has a long way to go. Gucci could be using its platform to make an important statement about the absence of racial diversity within luxury brands. And if that’s the case, I am for it.

This is a big diversity push from one of the most iconic luxury houses. It looks like Gucci is trying to appeal to a broader audience.

See the series of videos below:

Photos Credit: Gucci’s Instagram

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.