Teyana Taylor Signs Long-Term Partnership With Reebok Classic; Releases Freestyle Sneaker Campaign Video

By  |  0 Comments
Share Button
Prev1 of 2Next
Use your ← → (arrow) keys to browse

G.O.O.D. Music‘s Teyana Taylor continues to expand her brand outside of music — last month, we reported that the Harlem fashionisa inked a modeling contract with The Society Management (see it here).

Today Wednesday (January 25), it was announced that the Hip-Hop artist, actress, dancer, choreographer and fitness muse has officially signed with Reebok for a long-term partnership. Taylor will join Reebok‘s like-minded collective of innovative and inspirational creators, including the likes of Future, Gigi Hadid, and Top Dawg Entertainment Recording Artist Kendrick Lamar.

Earlier this morning, a video featuring Taylor, entitled “Free Your Style” – that features her in Reebok‘s iconic Freestyle sneakers which will experience a rebirth in 2017 through Teyana‘s unique position in culture today at the intersection of style, music and fitness.

Taylor will spearhead the re-release of the Reebok Classic Freestyle Hi, the first fitness sneaker that was specifically designed for women. First introduced in 1982, the Freestyle Hi was a groundbreaking silhouette that embodied then exactly what Taylor represents today: fearlessness and bold expression. Taylor is known for her provocative moves, her unapologetic style, and her freedom of language in music, fashion and dance – all characteristics that also describe the Reebok Classic and the Freestyle Hi in particular.

Teyana Taylor is the perfect collaborator to join the Reebok family,” said Todd Krinsky, Global Vice President of Reebok Classic and Entertainment. “She is a risk-taker who brings her own perspective to every project and she stands uniquely at the intersection of fashion, music and fitness, which are the core tenets of Reebok Classic. This partnership continues to solidify Reebok’s commitment to women who express themselves through confidence in style.”

Commenting on the partnership, Taylor said, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”

This is not Taylor and Reebok‘s first time working together. They previously collaborated on her own brazen red colorway of the Question Mid as part of the 20th Anniversary of the iconic Allen Iverson sneaker in 2016, called the “Question Mid Teyana T” (see it here).

Taylor will initially support the re-release of the Freestyle Hi in 2017 with its three OG colorways – the Triple Red, Triple White, and Triple Black – currently available at www.reebok.com and select retailers nationwide, with additional colorways to come throughout 2017.

Prev1 of 2Next
Use your ← → (arrow) keys to browse
Share Button
Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.