Fashion News: Carven Appoints Serge Ruffieux As Creative Director

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Last summer, we reported that Hong Kong and China distributor the Bluebell Group acquired Paris-based brand Carven. During that time, the majority shareholder also announced some major changes in strategy, starting with suspending their men’s line and parting ways with its menswear artistic director BarnabĂ© Hardy (see it here). His last collection was presented back in June, in Paris.

A few months later in October of 2016, we announced that Carven was planning to name a new artistic director to succeed Alexis Martial and Adrien Caillaudaud (see it here).

Today, it was announced that Carven has appointed Serge Ruffieux as creative director succeeding Martial and Caillaudaud.

Ruffieux spent over a decade at Dior as the head of design for women’s ready-to-wear and haute couture and briefly held the role as co-creative director alongside Lucie Meier, when Raf Simons was outed. Ruffieux had also spent time as the right hand to the late designer Sonia Rykiel.

“It is with great pleasure that I welcome Serge Ruffieux as the new creative director of Carven,” said Carven CEO Sophie de Rougemont. “His innate sense of modernity married to his impeccable and exacting couture techniques are in absolute synchronicity with Carven’s fabled heritage of Parisian chic and effortless elegance.”

“I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion,” said Ruffieux. “I look forward and am very honored to be leading the creative direction of the House as it enters a new chapter.”

Ruffieux will begin his appointment effective February 1st and his first collection will debut for Resort 2018.

Photos Credit: Courtesy of Carven & Monica Feudi/

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.