Ralph Lauren Will Return To New York Fashion Week: Men’s

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Ralph Lauren Spring 2017 Menswear.

American brand Ralph Lauren is returning to the official New York Fashion Week: Men’s calendar. The brand been missing since the inaugural season in July of 2015. However, the return is next month.

The designer sent out invites earlier today for the showing of his Purple Label fall on February 1. The line, which has been presented in Milan in the past, will be shown privately by appointment at the company’s Madison Avenue headquarters.

According to WWD, “The official calendar for NYFW: Men’s shows the company holding appointments on Wednesday, Feb. 1 and Thursday, Feb. 2, the last two days of the four-day event. The e-mailed invitation, however, was only for the first day, and offered slots between 9:00 a.m. and 6:00 p.m.”

Ralph Lauren showed in the first edition of NYFW: Men’s back in 2015 by showing his Polo collection during the official show dates. But Purple Label, the brand’s most luxurious offering, was shown in Milan, and marked the designer’s return to the official men’s calendar after a 12-year absence (see it here).

Although his presentations are generally extravagant with the showroom filled with models and separate rooms for the designer’s different brands, Lauren eschews runway shows for men, saying that he prefers buyers and editors to be able to get up-close-and-personal with the line at a presentation.”

The company declined to provide any further comment on the news of Lauren’s return on Tuesday.

NYFW: Men’s will be held from Monday, Jan. 30 through Feb. 2 and will feature some of the industry’s biggest names including Joseph Abboud and Billy Reid on the first day, Hugo Boss on Tuesday, the inaugural showing of Raf Simons’ namesake line on Wednesday and Tim Coppens and John Varvatos on Thursday.

Ralph Lauren Spring 2017 Menswear.

Ralph Lauren Spring 2017 Menswear.

Photos Credit: Courtesy of Ralph Lauren

Source: WWD

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Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.