Bouchra Jarrar Unveils Her First Ad Campaign For Lanvin; Starring Stella Tennant

Lanvin‘s creative director Bouchra Jarrar just unveiled her first ad campaign for the house, starring model Stella Tennant.

Paolo Roversi photographed the brand’s Spring 2017 campaign.

Last year, we reported that Jarrar was named the new artistic director of women’s collections at Lanvin, replacing Alber Elbaz (see it here).

In the ads, Tennant styles in outfits including a striped dressing gown and a sleeveless tweed biker jacket, both worn over pants.

Jarrar said Tennant was “a natural choice. Her aura, her beauty and the quiet strength she projects fit with my new image of the Lanvin woman. Paolo Roversi has marvelously translated this French woman’s elegance.”

“I think that Bouchra conjured a new type of Lanvin woman, whose timeless elegance is enhanced by a new sensibility and harmony,” Roversi said.

Photos Credit: Paolo Roversi