Vic Mensa Stars In Ugg’s Fall/Winter 2016 Ad Campaign

Rapper Vic Mensa, who is signed to Jay Z‘s Roc Nation imprint stars in Ugg‘s Fall/Winter 2016 Ad Campaign.

“I like where the UGG brand is going,” Vic Mensa said. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”

“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”