Topshop’s Holiday 2016 Campaign Starring 9 Emerging Models

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British multinational fashion retailer Topshop just unveiled their Fall 2016 Holiday Campaign, starring nine emerging models — Jing Wen, Lottie Moss, Kiki Willems, Cami Morrone, Londone Myers, Caitie Greene, Damaris Goddrie, Marjan Jonkman, and Stella Maxwell.

Each model is dressed in the brand’s holiday ready-to-wear and accessories.

This season is about the individual spirit of a woman—she no longer wants to be part of a tribe, she has her own style,” said Topshop creative director Kate Phelan. “For the Holiday campaign I wanted a family of new faces that have a different type of beauty from one another. I don’t tend to match looks in an obvious way, I like to mix in unexpected elements and use the power of styling to draw out personalities.”

Giampaolo Sgura photographed the ad campaign.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.