Reebok Fury Pop Up In NYC Is Now Open; Last Night Future Made An Appearance & Images Of The Sneakers

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This past summer, donbleek.com reported that global athletic footwear and apparel brand Reebok announced their partnership with rapper Future (see it here). Last month, we unveiled the Reebok Classic x Freebandz apparel capsule collection (see it here).

Yesterday (October 11), Reebok Classic opened the new Reebok Fury Pop Up (in partnership with Footaction) in NYC at 125 W 33rd St, NY, NY 10001 to celebrate the iconic Instapump Fury sneaker as well as the Reebok x Future partnership.

Consumers will be able to purchase the new Instapump Fury Overbranded sneaker that Future has been wearing on tour until 8 p.m. tonight.

The store includes a “Fury Print Workshop” featuring live pencil sneaker drawings by famed illustrator Steph Morris as well as a “Back to the FuryInstapump area that features some of the top Reebok collaborations from years past including John Maeda, Voltron, Chanel, and Marvel.

The Instapump Fury OB white/black will be sold for the first time at the shop in limited quantities.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.