Reebok Fury Pop Up In NYC Is Now Open; Last Night Future Made An Appearance & Images Of The Sneakers

This past summer, donbleek.com reported that global athletic footwear and apparel brand Reebok announced their partnership with rapper Future (see it here). Last month, we unveiled the Reebok Classic x Freebandz apparel capsule collection (see it here).

Yesterday (October 11), Reebok Classic opened the new Reebok Fury Pop Up (in partnership with Footaction) in NYC at 125 W 33^rd St, NY, NY 10001 to celebrate the iconic Instapump Fury sneaker as well as the Reebok x Future partnership.

Consumers will be able to purchase the new Instapump Fury Overbranded sneaker that Future has been wearing on tour until 8 p.m. tonight.

The store includes a “Fury Print Workshop” featuring live pencil sneaker drawings by famed illustrator Steph Morris as well as a “Back to the Fury” Instapump area that features some of the top Reebok collaborations from years past including John Maeda, Voltron, Chanel, and Marvel.

The Instapump Fury OB white/black will be sold for the first time at the shop in limited quantities.