BREAKING: Peter Dundas Exits Roberto Cavalli

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Ciara and Peter Dundas during Milan Fashion Week Sept 2016.

In March 2015, exclusively reported that Peter Dundas was appointed creative director of the Florence-based company Roberto Cavalli (see it here). Dundas took to the helm at Cavalli following an eight-year stint at Emilio Pucci. Before that, he worked alongside founders Roberto and Eva Cavalli as the head of design from 2002 to 2005.

Dundas‘ successor at Pucci is Massimo Giorgetti (see it here).

After a year and a half, The Norwegian designer (Peter Dundas) is exiting Roberto Cavalli SpA again. His final collection was shown during Milan Fashion Week last month.

According to WWD, “Later on Wednesday, the company revealed a drastic reorganization with the goal to return to operating profitability in 2018. Following a meeting with the unions, the firm said it will cut about 200 positions out of a total global headcount of 672.”

With the goal to streamline its company structure, Cavalli will close its Milan corporate and design offices and transfer all functions to Osmannoro, Florence. Production and logistics will be rationalized and a number of stores will be closed or relocated.”

“The fashion industry is facing uniquely challenging times, with changing consumer demands, significant contraction in various key markets, and fundamental transformation in the industry’s dynamics,” said chief executive officer Gian Giacomo Ferraris.  “In this environment, only iconic brands with a coherent business model and an efficient organization can survive. After my initial examination of the company I believe the Cavalli brand has what it takes to succeed. But the reality is that the company’s costs must be in line with its revenues and that is the task we now have to embark upon.”

The restructuring of the company will start in the coming days.”

Regarding Dundas’ departure, Ferraris said, “On behalf of Roberto Cavalli and our shareholders, we thank Peter Dundas for his contribution to the brand, and we wish him well for his future. As Roberto Cavalli goes through a period of transformation, the design team will carry on and the appointment of a new creative director will be made in due course.”

“I want to thank Roberto Cavalli and the Group for this valuable experience and I wish them the best in their future endeavors,” said Dundas. “I am especially grateful to the ateliers and the teams who participated in this adventure.”

The Cavalli brand has been going through a phase of changes. Italian private equity fund Clessidra bought 90 percent of the company at the end of April 2015, shortly after Dundas’ arrival. The founding designer retained a 10 percent stake, but has eased out of the fashion industry and never attended a show for the brand. At the end of July this year, Roberto Cavalli SpA appointed Ferraris as its new chief executive officer, succeeding Renato Semerari, who left over strategic differences. Ferraris was previously Versace’s ceo. Francesco Trapani, former president of the company, had tapped Semerari at the time of the acquisition of Cavalli.”

In addition to the signature brand, the group includes the young casual Just Cavalli, the bridge line Cavalli Class, the Roberto Cavalli junior line and a home collection and a hospitality sector through its network of Cavalli Clubs and Cavalli CafĂ©s, in cities ranging from Miami to Dubai.”

Photos Credit: Ciara’s Instagram | Roberto Cavalli’s Instagram 

Source: WWD

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.