Beauty News: Kaia Gerber Is The New Face Of Marc Jacobs Beauty

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15-year-old model Kaia Gerber is the new face of Marc Jacobs Beauty. The first image released online was shot by photographer David Sims, with makeup done by Diane Kendal. This particular photo is a behind-the-scenes snap from the upcoming campaign film.

I’m so excited and honored that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry,” Gerber said to Allure. “I’m obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful,” Gerber added.

As for what’s next for the beauty line come spring 2017? “The focus will be on the eyes with colorful new products,” a spokesperson for Marc Jacobs Beauty tells Allure.

The teen model is signed to IMG and she was the Breakthrough Model of the Year by industry read Fashion Week Daily. She was also featured in campaigns for Alexander Wang, Miu Miu, and Chrome Hearts.

Photos Credit: David Sims

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.