Theory’s Women’s And Men’s Fall 2016 Campaign

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A visual from Theory's women's fall '16 campaign, shot by David Sims.

New York-based women’s and men’s contemporary fashion label Theory released their fall 2016 campaigns, which were photographed by photographer David Sims.

The women’s campaign will appear in print, online and on billboards, beginning this month.

Binx Walton and Frederikke Sofie appear in the women’s campaign. The men’s campaign feature French actor Alain Fabien Delon.

The ads showcase the continued evolution of the brand’s wardrobe essentials, ranging from elevate outerwear to modern travel suiting.

In addition to billboards and digital advertising, Theory plans print ads in such publications as T Magazine, Departures, Elle France, Madame Figaro, M Le Monde, Les Echos Serie Limitee, Industrie, Holiday, Self Service, Gentlewoman, Harper’s Bazaar Mexico, China’s L’Officiel and Vogue Korea.

A visual from Theory's fall '16 men's campaign, shot by David Sims.

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.