Fashion

Tommy Hilfiger Show At NYFW Will Feature A Fashion Carnival, 40-Foot Ferris Wheel, Food & More

By Donovan | August 23, 2016 0 Comments

Tommy Hilfiger Fall 2016 Ready-To-Wear.

For his upcoming show at New York Fashion Week next month, Tommy Hilfiger is going all the way out. The American designer is setting the bar high.

According to WWD, “In a “see-now-buy-now” show that’s aimed equally at a consumer and an industry audience, Hilfiger will create “Tommy Pier,” at Pier 16 in South Street Seaport for his fashion show, which will take place outdoors on Sept. 9. Featured on the pier will be iconic fair rides and games, including a 40-foot Ferris wheel, classic fairground foods such as pretzels, hot dogs, hamburgers, ice cream sandwiches, cotton candy, lobster rolls, doughnuts and French fries. And fashion.”

Hilfiger will also present the Fall 2016 Tommy x Gigi Collection designed in collaboration with Gigi Hadid.

“A shoppable live-stream will take place on tommy.com at 7 p.m. EST, at the same time that the show goes live. Half of the show’s 2,000 guests on Friday night will be consumers. They will be invited via a combination of best customers through “Hilfiger Club” loyalty program from retail, tickets offered for free on NYC Go, and the brand working with select print media partners for e-mail outreach to sign up for free tickets. “Tommy Pier” will open again to consumers again on Sept. 10 from noon to 9 p.m. as the show is rebroadcast on large LED screens throughout the venue. Two Tommy x Gigi pop-up shops, a vintage Tommy Hilfiger shop, record shop, nail art and temporary tattoos will be housed along on the pier.”

“All lines shown on the runway, which include styles from the fall 2016 Tommy x Gigi collaborative capsule and Hilfiger Collection, will be immediately available for purchase after the runway show. The Tommy x Gigi collaborative capsule collection will be sold at the Tommy Hilfiger retail locations, on tommy.com globally and through its global wholesale network.”