First Look: Raf Simons’s New Adidas Collection

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Raf Simons’s New Adidas Collection2

Belgian fashion designer Raf Simons linked back up with German sportswear brand, adidas for another collection.

Simons partnership with adidas dates back to the mid-90s, where he reworks and reimagines sneakers for the sportswear giant, turning the Stan Smith into a metallic silver shoe with an “R” perforation on the side and the Trail Runner into a multicolored work of art.

In addition to the Stan Smith, the designer’s favorite shoe, Simons also updated the Matrix style, which was launched in the ’80s, and is introducing the Stan Smith Comfort. The Raf Simons Stan Smith comes in a glossy ivory, black, and crimson this season. The Stan Smith Comfort is similar, with three Velcro straps in lieu of laces, and arrives in a slew of color pairings like cyan with ivory and purple against black and white. The Spirit Matrix, as the Simons-designed shoe was christened, is a take on basketball shoes of yore, available in low or high tops in white, black, purple, and red. All three styles arrive in select adidas stores this month.

In related Simons news, he was recently named chief creative officer of Calvin Klein (see it here). He also maintains his namesake label out of Antwerp, Belgium.

Raf Simons’s New Adidas Collection1

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.