Video: Kendrick Lamar x Reebok Classic “Perfect Split” Campaign

Athletic footwear giant Reebok linked back up with Compton‘s Kendrick Lamar, after launching Reebok Classic‘s Perfect Split photography campaign, in which globally acclaimed director Nabil captured K. Dot in a series of powerful and raw black-and-white as well as color images.

This time around, Reebok and Kendrick Lamar return with a short film that explores the BET and Grammy Award winning artist’s split personality and his interpretation of ‘classic.’

Shooting entirely on vintage video equipment to continue the theme of celebrating creative artforms in their most real, original and unique formats, director Nabil brought the story behind the new Classic Leather “Perfect Split” sneaker to life as the intimate film delves into the split of personalities that lie within each and everyone one of us.

A unique and candid view of Kendrick performing a freestyle verse captures the artist with an unfiltered, soulful rawness as he reflects on the different sides of his own personality. Looking back on his youth, Kendrick talks about his first introduction to a classic sneaker – the moment he stepped into the original and timeless Classic Leather during high school.

The Classic Leather Perfect Split pack brings Kendrick‘s split personality to life, with ‘split’ rubber outsole featuring retro GUM and contemporary ICE color blocking.  The Classic Leather “Perfect Split” is available now for both Men and Women for $74.99 at retailers including Reebok.com, Champs and Footaction.

Video Synopsis:

In a world where content is increasingly disposable, Reebok Classic celebrates creative art forms in their most real and original formats. Nabil‘s distinctive aesthetic features a nostalgic edge, using vintage film equipment to capture Kendrick at his most raw and characterful. Kendrick shares his first experience of the Classic Leather through a candid film that celebrates individuality, inspires self-expression and is rooted in authenticity. Respect the classic to create the future.