Giorgio Armani Changes Time Slot At Milan Fashion Week

Fall 2016 Menswear.

Last month, Giorgio Armani unveiled his Fall 2016 advertising campaign for his New Normal women’s line. The ad showed a range of diverse beauty (see it here). A few days after unveiling his campaign, donbleek.com reported that Armani confirmed he had established the Giorgio Armani Foundation, a much rumored entity. “I decided to create the Giorgio Armani Foundation in order to implement projects of public and social interest,” said Armani (see it here).

Now the Italian fashion designer has moved his signature brand’s show to Friday, Sept. 23, opting out of closing Milan Fashion Week this fall and leaving the last day without a strong, international name to anchor out the week.

According to WWD, “While the Camera Nazionale della Moda’s calendar is still temporary, the spring shows, running Sept. 21-26, are seen to open with Gucci, preceded by Blugirl, and end with a number of emerging brands, including Lucio Vannotti and Piccione.Piccione, flanking Mila Schon and San Andres Milano.”

“Armani’s decision may have also been triggered by exceptionally scheduling his Emporio Armani spring 2017 fashion show in Paris to mark the restyling of the brand’s boutique and its Caffé, as reported. However, most likely, the designer has reiterated his fatigue with his unofficial role in being the only international designer to close the Milan week for years now.”

“After his men’s show in June, Armani had urged the Italian fashion body to work on the calendar”. Saying “Why should I be the only one to always close Fashion Week? There should be a turnover and I hope some of my colleagues will collaborate on this issue.”

Fall 2016 Ready To Wear.

Photos Credit: Yannis Vlamos/Indigital.tv | Yannis Vlamos /Indigitalimages.com

Source: WWD