Sonia Rykiel’s Fall 2016 Ad Campaign

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Sonia Rykiel's Fall 2016 Ad Campaign

Earlier this year, French fashion label Sonia Rykiel Paris opened its first free-standing store in North America at 816 Madison Avenue in NYC, since it closed its original store a few blocks away in 2011 (see it here).

The Parisian house just released their Fall 2016 ad campaign, lensed by British photographer Glen Luchford.

I’ve followed Glen’s work since the Nineties and have always loved his eye and photography,” said Sonia Rykiel artistic director Julie de Libran.

The campaign that will accompany the arrival in stores of her fall collection consists of five visuals featuring two models who look like twins in front of a scale model of the Eiffel Tower. They were lensed on a hotel rooftop in New York.

Camilla Nickerson styled the campaign, with art direction by Peter Miles.

We wanted to reproduce the spirit of Paris,” explained de Libran. “We created this repeated image so we cast Grace [Hartzel] and Matilda [Dods] as identical twins and dressed them in the same way. I felt this exaggerated image was quite straightforward, playful and surprising, as is the Rykiel woman.”

The print campaign is slated to break on Aug. 15 in magazines in the U.S., U.K., France, Korea and Japan. The campaign is going to be plastered on Paris kiosks as well and a video will be used for social media starting in September.

Photos Credit: Glen Luchford

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.