Fall 2016 Ad Campaign: Kurt Geiger Starring Natasha Poly

Kurt Geiger unveiled its Fall 2016 ad campaign starring Russian model Natasha Poly.

Photographer Erik Torstensson photographed the campaign in London.

“The collection is all about having the freedom to wear what you want, whatever your mood,” said Poly. “In this day and age there is no rule book. Express your identity through the power of fashion and have fun.”

“This season is all about exploring self-expression and style personalities,” said the brand’s creative director, Rebecca Farrar-Hockley, adding that Poly embodies the multifacets of today’s women. “Be bold, fierce and experimental,” she said.

The campaign will break in the September issues of British Vogue and Elle, which hit newsstands in August. It will then roll out to international titles.