Fashion Models Luka Sabbat & Lottie Moss Front PacSun’s Fall/Winter 2016 Ad Campaign

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Fashion Model Luka Sabbat Fronts Pacsun's Fall Winter 2016 Ad Campaign 1

Last month, donbleek.com posted behind the scenes images from Luka Sabbat and Lottie Moss‘s PacSun’s Denim Rebranding Fall 2016 Ads (see it here).

Pacific Sunwear of California Inc. hopes their new offering will boost its profile and generate sales in a big back-to-school campaign which launched last week. The teen retailer has nabbed models Luka Sabbat and Lottie Moss to promote the rebranding of its in-house denim line. “Renamed from Bullhead Denim Co. to PacSun Denim, the private label is pushing Nineties-inspired styles with the social media-savvy models, who were born just before the start of the Millennium,” according to WWD.

The official campaign was recently unveiled. Photographer Harper Smith photographed the campaign at Walt Disney Hall. The models posed in a range of denim including ripped jeans, signature jackets, distressed silhouettes and more.

 

Fashion Model Luka Sabbat Fronts Pacsun's Fall Winter 2016 Ad Campaign 5

Fashion Model Luka Sabbat Fronts Pacsun's Fall Winter 2016 Ad Campaign 4

Fashion Model Luka Sabbat Fronts Pacsun's Fall Winter 2016 Ad Campaign 3

Fashion Model Luka Sabbat Fronts Pacsun's Fall Winter 2016 Ad Campaign 2

Photos Credit: Harper Smith

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.