Bally’s Fall 2016 Advertisement

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Bally's Fall 2016 Advertisement 1

Swiss luxury brand Bally unveiled their Fall 2016 Advertisement featuring models Finnlay Davis, Guinevere Van Seenus, Ina Maribo and others. London-based photographer Jack Davidson lensed the shoot in London‘s Sunbeam Studios. Jonathan Kaye styled the campaign and Franck Durand art directed it.

“What drew me to Jack’s work was his ability to capture intimacy in his portraits—there is real emotion there. For the AW ’16 campaign, I wanted to take a new approach [a diverse cast of multiple models] by highlighting the personality of a group. This gang is composed of different types: from a star like Guinevere or a new comer like Ina; Jack zeroed in on each of them and captured their essence,” said Bally’s design director Pablo Coppola. “He created a series of shots that at first glance seem disparate but with more reflection, they are unified in their spirit, which exemplifies the current mood at Bally for the season and beyond.”

The campaign debuts in the new Fall/Winter issue of Love and hits other fashion and lifestyle titles come September.

Bally's Fall 2016 Advertisement 2

Photos Credit:  Jack Davidson for Bally

Source: The Daily Front Row

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Donovan is the CEO and Editor-In-Chief of For all general inquiries please email Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.