Karl Lagerfeld’s Chanel Fall 2016 Ad Campaign Is Here

Karl Lagerfeld just unveiled his Fall 2016 Chanel Ad Campaign, which features dizzying, color-drenched collage backgrounds. “I was tired of a girl holding a bag,” says Lagerfeld when explaining the campaign. The unique ad campaign depict models Mariacarla Boscono and Sarah Brannon silhouetted — and often in multiples, like fictional characters — against quirky and colorful collages mixing up camellias, emoticons, pearls and various textured surfaces.

Carine Roitfeld styled the shoot.

“I wanted to have another approach for the ad, and for Chanel’s image,” the designer told WWD. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”

The ad campaign is slated to break this week in the U.S.

Photos Credit: Courtesy