Karl Lagerfeld’s Chanel Fall 2016 Ad Campaign Is Here
Karl Lagerfeld just unveiled his Fall 2016 Chanel Ad Campaign, which features dizzying, color-drenched collage backgrounds. “I was tired of a girl holding a bag,” says Lagerfeld when explaining the campaign. The unique ad campaign depict models Mariacarla Boscono and Sarah Brannon silhouetted — and often in multiples, like fictional characters — against quirky and colorful collages mixing up camellias, emoticons, pearls and various textured surfaces.
Carine Roitfeld styled the shoot.
“I wanted to have another approach for the ad, and for Chanel’s image,” the designer told WWD. “I wanted to make collages. I love collages and I thought the collection was really suitable for collages. I wanted to do something else that we have never done before. It is not an artistic research. It is an inspiration without roots — spontaneous. And making collages with a computer was impossible before.”
The ad campaign is slated to break this week in the U.S.
Photos Credit: Courtesy
More Content For You
- The House Of Chanel Names Virginie Viard As Karl Lagerfeld’s Successor
- Chanel To Stage 2020 Cruise Show In France
- Fashion News: Chanel To Launch Capsule Ski And Swimwear Collections
- Chanel Cruise Show Will Take Place In Paris On May 3
- Monica Brown Wears Chanel’s Clear Plastic Rain Boots
- Chanel’s Métiers d’Art Will Take Place In Hamburg, Germany
- Videos: See Willow Smith’s Chanel Fall 2016 Eyewear Ad Campaign
- Willow Smith Fronts Karl Lagerfeld’s Chanel Eyewear Campaign
- House Of Chanel Denies Karl Lagerfeld’s Retirement Rumors
- Is Karl Lagerfeld Ready To Give His Farewell To The House Of Chanel?
Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email email@example.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.