Proenza Schouler’s Fall 2016 Campaign Featuring Selena Forrest & Julia Bergshoeff

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Proenza Schouler’s Fall 2016 Campaign 2

Founders and designers Jack McCollough and Lazaro Hernandez unveiled their Proenza Schouler’s Fall 2016 Campaign featuring Selena Forrest and Julia Bergshoeff.

Photographer Zoe Ghertner photographed the campaign and styling was courtesy of Marie Chaix. Alexa Peralta, who was found through a street casting will also appear in the campaign. The ad was shot in Los Angeles. The models posed on ladders.

Themes of control and release in its many forms were explored, as were references that influenced the collection’s development, namely that of American art of the Sixties and Seventies,” said McColloughMostly, however, the aim was to capture an attitude of complete individualism, strength and a celebration of diverse beauty that feels deeply relevant in today’s world,” said Hernandez.

The ads will appear in biannual editions of CR, Double, Love, Self Service, Pop, Garage, Purple and the Gentlewoman.

Proenza Schouler’s Fall 2016 Campaign 1

Proenza Schouler’s Fall 2016 Campaign 4

Photos Credit:  Zoe Ghertner

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Donovan

Donovan is the CEO and Editor-In-Chief of www.dmfashionbook.com. For all general inquiries please email don@dmfashionbook.com Donovan has a BA in Journalism & Media Studies from the prestigious Rutgers University. He's currently studying entertainment and fashion law.