It’s Official: Maria Grazia Chiuri Is In At Dior; First Female Artistic Director In The Brand’s 70-Year History
After weeks of hints, clues and rumors, donbleek.com could officially confirm that Christian Dior has appointed Maria Grazia Chiuri as its new artistic director, the first women to hold the position in the French house’s 70-year history.
“I had it in mind that a woman designer might be interesting for a while now,” said Sidney Toledano, chief executive of Christian Dior. She replaces Raf Simons, who left Dior in October (see it here).
Yesterday Thursday (July 7), Chiuri made headlines when Valentino officially confirmed that she had exited her role as co–creative director at the Italian house (see it here).
The 52-year-old industry veteran is the seventh designer to take on Dior, and she will start her new position sometime this month and will have a lot of work to do. According to the NY Times, “And besides the two couture collections, two ready-to-wear collections, one cruise, one pre-collection, shoes, bags, costume jewelry and eyewear, she is going to be involved in image, ad campaigns and store design.” Kris Van Assche designs Men’s wear and Victoire de Castellane designs fine jewelry.
Chiuri will be devoting herself to Dior. Raf Simons and John Galliano both maintained namesake labels while at Dior. Simons‘s line is still in exist while Galliano‘s discontinued. Chiuri asked to be artistic director of Dior a long time ago. “She said to me: ‘I’m not going to come for just bags. I want the global job,’” Mr. Toledano said.
“Dior reported more than 5 billion euros ($5.53 billion) in sales last year and has 195 stores worldwide, three-fifths of its revenue came from perfumes and cosmetics. Christian Dior Couture, which includes all the clothing lines, contributed 1.8 billion euros to sales in 2015,” says the NY Times.
Before spending 17 years at Valentino, Chiuri worked at Fendi for 10 years. Her first Dior collection will be unveiled at the end of September during the women’s ready-to-wear season — one that will include an unprecedented number of new faces atop old houses. Aside from Chiuri, Bouchra Jarrar will be making her debut at Lanvin, and Anthony Vaccarello at Yves Saint Laurent.
Photos Credit: Maripol/Courtesy of Dior & Chris Warde-Jones for The New York Times