Giorgio Armani Shows Diverse Beauty In His Fall 2016 Advertising Campaign

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Italian fashion designer Giorgio Armani shows diverse beauty in the Fall 2016 advertising campaign for his New Normal women’s line.

Photographer Peter Lindbergh photographed the images on the Plage du Touquet beach, close to Pas-de-Calais, France. The full advertisement will break in international titles this month.

Armani chose some high-profile faces including Liu Wen, Liya Kebede, Elisa Sednaoui and Amanda Murphy in order to show different kinds of women, each with her unique beauty.

“I wanted to show different types of beauty, without barriers — four young women who experience the present in their own ways,” Armani said. “With my style, I have always wanted to communicate the idea of concrete, real elegance, and this campaign renews this message with a sense of absolute modernity.”

Photos Credit:  Peter Lindbergh

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