Jimmy Choo’s Fall 2016 20th Anniversary Ad Campaign

British high fashion house Jimmy Choo just released its Fall 2016 Ad Campaign which also marks the brands 20th anniversary.

Jimmy Choo has tapped seven models (Amber Valletta, Sasha Pivovarova, Milla Jovovich, Lexi Boling, Taylor Hill, Jasmine Tookes and Xiao Wen Ju) of different ages and backgrounds who embody the brand spirit for the campaign.

“The fall 2016 campaign is a reflection of the characters who embody the Jimmy Choo brand values both during the past 20 years and into the future. It’s a modern vision of our woman and it signals a bold new chapter,” said Sandra Choi, the label’s creative director.

Craig McDean photographed the campaign against a minimal background, while Sarah Richardson styled it.

The anniversary campaign images feature key fall styles including velvet pumps and lace-up boots, as well as Jimmy Choo signatures such as classic, pointed-toe pumps and strappy sandals. The ads will break in September issues worldwide, and will be accompanied by a video campaign that will appear on the brand’s web site.