Demna Gvasalia’s First Balenciaga Ad Campaign Is Here

Fresh off Balenciaga‘s debut menswear show, which was presented in Paris last week, creative director Demna Gvasalia just released his first ad campaign for the brand.

Gvasalia enlisted photographer Mark Borthwick to portray “couture attitudes” in everyday settings.

“I wanted the pieces to be shot in a real environment around where we work and live,” he told WWD. “So we shot in various locations on the streets of Paris.”

“Mark’s ‘real’ approach in his aesthetic was a key factor in my choice of photographer,” Gvasalia explained.

Asked if he would ever enlist famous people for a Balenciaga campaign, he replied: “The new Balenciaga women, the women who wear the clothes, are my celebrities.”

Lotta Volkova styled the campaign. The spots are slated to break in newspapers early next month.

Photos Credit: Mark Borthwick

Source: WWD