Fall/Winter 2016 Campaign: Raf Simons

Belgian fashion designer Raf Simons has unveiled the Fall/Winter 2016/2017 Ad Campaign for his eponymous label.

The label’s latest campaign was shot by Willy Vanderperre, Simons‘ longtime friend and collaborator. Olivier Rizzo styled the shoot. “I don’t want to show clothes, I want to show my attitude, my past, present and future. I use memories and future visions and try to place them in today’s world.”

Model Luca Lemaire is featuring in the campaign, modeling oversized varsity jackets, button-downs, trousers and billowing topcoats.